TJM 4×4 Equipped has taken another step forward in its recent digital revolution with the launch of Add to Cart functionality on its website.
Add to Cart allows customers to purchase a carefully selected range of products from 18 of Australia’s best outdoor brands and have them shipped directly to their doorstep.
“We’ve made it our dedicated mission to give customers convenience and a multi-channel approach to purchasing 4×4, camping and touring equipment and this latest innovation achieves that,” said Matt Logan, Aeroklas Asia Pacific Group’s head of customer experience and retail strategy.
This new addition gives customers a seamless user experience: Add to Cart functionality allows customers to purchase a range of items online, while TJM’s Request a Quote website feature gives 4×4 owners the opportunity to research larger items and book in their vehicle for product fitment at TJM stores.
“The COVID-19 pandemic has pushed our business to accelerate our online innovation cycle and our website activity during 2020 has justified this decision,” said Logan.
TJM’s website saw a 55% increase in website traffic over the last six months compared to the previous period, a fact that points to an exciting digital transformation that bodes well for TJM’s customer, staff and distribution network.